Our Top Automated Marketing Tools
Automation is the latest trend to hit marketing, in 2021 marketing professionals can utilise the latest SaaS providers to streamline their workflow. Up to 66% of executives are piloting at least one form of automation in business procedures. Unique benefits include; reduced time spent on admin and organisation, improved interconnectivity, and a higher quality output.
Here are some of our team favourites:
Social media is a time-consuming procedure. Posting natively each day, on multiple platforms, is a laborious mundane activity. We manage our social media output, and engagement with Loomly, the automated social media service. This innovation takes advantage of no code technology, by use of the no code solution provider Zapier, which allows you to schedule post for future dates.
Loomly allows you to draft content with creative assets, links and tags all from the dashboard. This tool is responsible for a reduction in billed hours for our clients by a significant margin.
PR outreach for any marketing agency is a lengthy drawn out process, it relies on your connections and relationships with editors and journalists. To ease the management of such a large network, we use Buzzstream. This automated tool allows you to build email templates for PR outreach, and keeps track of the replies, the clicks, and the reminders. It also records engagement using robotic process automation to keep your relationships strong, and placing the latest information at your fingertips.
This tool is vital for us to place PR in relevant publications. Without it we would need to manage thousands of individual contacts manually which would bloat the process and increase time spent on the activity.
Our team are motivated and engaged by interacting with our automated dashboard tool, Octoboard. This innovative solution collects data and stores it ready for reporting, progression tracking and data sharing. It completely automates the process of client reporting. Our account manager finds it incredibly useful on a daily basis, without this in place, we would spend hours collating data and displaying it in a cohesive manner.
Our email marketing strategy has been revolutionised by Mailchimp, this automated mailing platform has meant that we can reach an audience of thousands in our mailing list. It takes the data from the mailing list and draws out information to create personal messages for our audience.
It also combines the data to form a comprehensive reporting function, granting us the ability to share insights throughout the team and beyond.
Our functions as a marketing agency are vastly improved when combined with cutting edge tools such as these, to continue to provide best-in-class service, we constantly seek innovative ways to improve. Further to this, as a B2B technology marketing expert, we pride ourselves implementing the very latest of technology breakthroughs into our processes.
To work with us on your latest technology breakthrough, get in touch.